Virtue8 oz. Colorkick De-Brassing Shampoo
$44
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ColorKick® De-Brassing Shampoo uses a 100% natural colorant blend to brighten, tone, and gently neutralize brassiness on natural and color-treated hair shades, including silver and gray. Plant-derived humectants hydrate and detangle hair, while our proprietary Alpha Keratin 60ku® protein strengthens and repairs all hair types with each use.
Directions:
Apply to wet hair. Massage into a rich lather for at least 60 seconds. Rinse and follow with preferred Virtue® conditioner or Restorative Treatment Mask. Use a minimum of 1–2 times per week, or 2–3 times per week for optimal results, alternating with your current Virtue shampoo.
Key Claims:
95% of BLONDES, BRUNETTES, REDHEADS, GRAY-HAIRED women said their hair looked MORE VIBRANT*, LESS BRASSY**, and SHINIER** Consumer perception on 57 panelists using product for 2 weeks. *immediately **after 2 weeks Key
Ingredients:
Directions:
Apply to wet hair. Massage into a rich lather for at least 60 seconds. Rinse and follow with preferred Virtue® conditioner or Restorative Treatment Mask. Use a minimum of 1–2 times per week, or 2–3 times per week for optimal results, alternating with your current Virtue shampoo.
Key Claims:
95% of BLONDES, BRUNETTES, REDHEADS, GRAY-HAIRED women said their hair looked MORE VIBRANT*, LESS BRASSY**, and SHINIER** Consumer perception on 57 panelists using product for 2 weeks. *immediately **after 2 weeks Key
Ingredients:
- Special Blend of Chamomile Extract, Lemon Fruit Extract, Red Cabbage Extract, Purple Ginseng Extract, and 100% natural Salicylic Acid from Wintergreen Leaf Extract provide subtle, cumulative brightening of yellow tones and rinse away brassiness.
- Turmeric Root Extract: Works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants, and free radicals.
- Viola Odorata Flower/Leaf Extract in conjunction with Lavender Flower Extract and Rosemary Leaf Extract neutralize brassiness and reduce yellowing in a broad range of both natural and color-treated hair tones, including silver/grey hair.
Online Inquiries: NMS21_C5K6S
Store Inquiries: #401207666448
About Virtue:
Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku®, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, Harper’s Bazaar and Refinery29, among many others. For more information about our products and our science, visit virtuelabs.com.
All Virtue® products include Alpha Keratin 60ku®, a proprietary hair-healing ingredient that’s clinically proven to transform hair in as little as five washes.
The world didn’t need another haircare company, so we created a biotech company to repair hair. Virtue® launched in 2017, and it’s the first and only hair care to use keratin protein derived from human hair.
Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku®, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, Harper’s Bazaar and Refinery29, among many others. For more information about our products and our science, visit virtuelabs.com.
All Virtue® products include Alpha Keratin 60ku®, a proprietary hair-healing ingredient that’s clinically proven to transform hair in as little as five washes.
The world didn’t need another haircare company, so we created a biotech company to repair hair. Virtue® launched in 2017, and it’s the first and only hair care to use keratin protein derived from human hair.