What it Does Flourish® Thickening Styling Treatment is your daily, all-in-one, leave-in solution to thicken, volumize, hydrate, and repair all types of fine or thinning hair. This powdery, soufflé-like cream is packed with densifying ingredients that deliver long-lasting volume, body, and bounce, plus heat protection up to 450°F. While it’s perfect for air-drying, Thickening Styling Treatment also helps hair stand up to styling tools, maintaining its integrity, shape, and overall health.
How To Use Dispense a nickel-size amount into hands, rub together, and apply from roots to ends on damp or dry hair. Style as desired.
Tips: If you blow dry after application, always use cool-to-medium heat. High temperatures are particularly harsh on fragile new hairs that don’t yet have a strong cuticle. Plus, cooler air helps lift from the roots to create the appearance of fullness and volume.
Key Ingredients & Benefits Virtue Flourish’s 100% bio-identical protein, Alpha Keratin 60ku CLINICAL®, targets and repaves damaged areas of the cuticle and fills in keratin deficiencies for plumper strands.
- Rice Starch & Specialty Corn Starch plumps each strand and provides natural hold and added volume.
- Specialty Tremella (Mushroom) works with a specialty Hyaluronic Acid Blend, which provides weightless plumping and hydration.
- Honokiol (Magnolia Bark Extract) helps preserve elasticity and structure of hair.
- Biomimetic Tetrapeptide with Red Clover Extract targets the follicle to help promote healthier hair growth
Hair Type: Fine, Thin hair
Hair Concern: Thinning
Research/Clinical Results & Source Clinically proven to immediately increase volume*
• Clinically proven to provide all-day, sustained volume*
• Provides up to 450°F heat protection*
• 88% said hair had all-day body**
• With continued use, hair looks fuller and plumper and feels thicker and stronger**
*Clinical instrumentation study of control vs. Thickening Styling Treatment.
**Consumer perception study of 50 women who used the product for 2 weeks.
Please Note: This ingredient list is subject to change. Please refer to the product packaging for the most up-to-date ingredient list.
4.0 oz./120 mL
About Virtue:
Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku®, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, Harper’s Bazaar and Refinery29, among many others. For more information about our products and our science, visit virtuelabs.com.
All Virtue® products include Alpha Keratin 60ku®, a proprietary hair-healing ingredient that’s clinically proven to transform hair in as little as five washes.
The world didn’t need another haircare company, so we created a biotech company to repair hair. Virtue® launched in 2017, and it’s the first and only hair care to use keratin protein derived from human hair.