VirtueRecovery Damage Reverse™ Serum, 1.7 oz.

The only inside-out, leave-in hair repair treatment that both reverses and fights future damage, reinforces hair’s strength, and reduces breakage with our highest concentration of reparative Alpha Keratin 60ku®.

Repairs | Mends | Strengthens

Damage Reverse™ Serum revolutionizes hair repair by not only fighting future damage but by instantly repairing damage. Packed with the highest percentage of our hair-identical protein, Alpha Keratin 60ku®, this wonder-working miracle serum instantly repairs the severed bonds that give hair its strength, naturally restores damaged peptides to give hair elasticity, and refills each strand with keratin to smooth, soften, and protect from future harm.
 
What Makes It Different:
No other damage-repair product can tout the unparalleled benefits of our protein, Alpha Keratin 60ku®. Rigorous clinical testing revealed that this formula instantly repaired split ends by 98% and increased fiber flexibility to make hair more resistant to breakage.
 
Product Aesthetics:
A cream-to-serum formula that instantly absorbs into hair from cuticle to core, with a lightweight texture that glides onto hair leaving it transformed.
 
Fragrance: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
 
Ideal For:

• All hair types, especially hair that’s damaged or in need of extra care.
• Perfect for stressed-out strands dehydrated from heat styling or chemical treatments.
• Safe for color-treated and chemically-treated hair.

 
How to Use:
Apply 2–3 pumps from roots to ends on damp or dry hair. Use as the first step in your hair care routine daily or as needed.
 
Key Claims:

• Provides cuticle-to-cortex hair repair
• Hair is instantly more resistant to breakage
• 98% of split ends are repaired instantly
• Fights future damage

**In an independent clinical study, with continued use, Damage Reverse™ Serum has shown consistent improvement in strand resilience to guard against future damage.
 
Key Ingredients:
In addition to the highest concentration of patented hair-healing protein, Alpha Keratin 60ku®, in any Virtue product:

• Peptide Matrix Technology: Known to help promote healthy hair life cycle, scalp health, and overall hair quality
• Biomimetic Peptide: Restores hair and protects from oxidative damage
• Tremella Mushroom Polysaccharide: A natural plant alternative to hyaluronic acid that hydrates and retains moisture from cuticle to core
• Multi-faceted UV/Solar/Photo-Protection Complex: Protects from the damaging, aging, drying, color-depleting, and sensitizing effects of light exposure

 
1.7 oz. / 50 mL

Ingredients*:
Aqua (Water, Eau), C13-15 Alkane, Coconut Alkanes, Propanediol, Glycerin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Salvia Hispanica Seed Extract, Keratin, Polyglyceryl-3 Methylglucose Distearate, Squalane, Quercus Petraea Fruit Extract, Copper Tripeptide-34, Palmitoyl Dipeptide-52, Citrus Paradisi (Grapefruit) Fruit Extract, Camellia Sinensis Leaf Extract, Panthenol, Arginine, Hydrolyzed Vegetable Protein, Linum Usitatissimum (Linseed) Seed Extract, Quaternium-95, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Extract, Caesalpinia Spinosa Fruit Pod Extract, Lauryl Glucoside, Jojoba Esters, Polyglyceryl-6 Laurate, Shea Butter Ethyl Esters, Hydrogenated Ethylhexyl Olivate, Myristyl Glucoside, Coco-Caprylate/Caprate, Tremella Fuciformis Polysaccharide, Oryza Sativa (Rice) Bran Water, Centella Asiatica Extract, Ethylhexylglycerin, Hydroxypropyltrimonium Hydrolyzed Rice Protein/Siloxysilicate, Helianthus Annuus (Sunflower) Seed Oil, Polyglyceryl-10 Laurate, Phospholipids, Hydrolyzed Linseed Seed, Sodium Dilauramidoglutamide Lysine, Populus Tremuloides Bark Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Bran Extract, Itaconic Acid, Sodium Phytate, Oryza Sativa (Rice) Seed Protein, Xylitol, Phytic Acid, Citric Acid, Caprylyl Glycol, Helianthus Annuus (Sunflower) Sprout Extract, Calcium Gluconate, Caprylic Acid, Parfum (Fragrance), Galactoarabinan, Gluconolactone, Trehalose, Maltodextrin, Leuconostoc/Radish Root Ferment Filtrate, Phenoxyethanol, Chlorphenesin, Sodium Hydroxide, Sodium Benzoate, Sodium Phosphate, Potassium Sorbate, Benzyl Salicylate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool.
 
*All Virtue® products are free of sulfates, parabens, phthalates, synthetic colors, and dyes. Gluten-Free. Cruelty-Free. Vegan.Contains allergens: Paraffin free, paraben free, and sulfate free

About Virtue:
Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku®, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, Harper’s Bazaar and Refinery29, among many others. For more information about our products and our science, visit virtuelabs.com.

All Virtue® products include Alpha Keratin 60ku®, a proprietary hair-healing ingredient that’s clinically proven to transform hair in as little as five washes.

The world didn’t need another haircare company, so we created a biotech company to repair hair. Virtue® launched in 2017, and it’s the first and only hair care to use keratin protein derived from human hair.